Privacy Policy

Data Controller:

The Lytham Partnership
Registered in England and Wales
Registered Office: The Talbot Office, 12 Bath Street, Lytham, FY8 5ES
Email: [email protected]

We may collect and process the following types of personal data:

• Identity Data: name, date of birth, gender
• Contact Data: email address, phone number, billing address
• Booking Data: booking history, check-in/out dates, accommodation preferences
• Payment Data: billing information (processed securely via third-party payment providers)
• Technical Data: IP address, browser type, device information, cookies
• Communication Data: messages or feedback you send to us

We collect data when you:

• Visit or browse our website
• Create an account
• Make a booking or inquiry
• Contact customer support
• Subscribe to marketing emails (with consent)
• Use cookies or similar technologies (see Section 7)

We use your personal data to:

• Process and manage your bookings
• Communicate with you about your stay
• Provide customer support
• Send you important service updates
• Improve and personalise your website experience
• Comply with legal and regulatory obligations
• Send marketing communications (only if you opt in)

We process your data under one or more of the following lawful bases:

• Contractual necessity: to fulfil a booking or service
• Consent: for marketing communications or optional services
• Legal obligation: to comply with UK laws
• Legitimate interest: for customer service and website performance

We may share your data with:

• Payment processors (e.g. Stripe, PayPal)
• Property managers or Hosts (to facilitate your booking)
• IT service providers (for hosting, email, support tools)
• Legal or regulatory authorities (if required by law)

We do not sell your personal data to third parties.

Our website uses cookies to enhance your experience and collect analytics. You can manage your preferences via our Cookie Banner or through your browser settings.

For full details, see our Cookie Policy.

We retain your personal data only as long as necessary:

• Booking and account data: up to 6 years for tax and legal compliance
• Marketing data: until you unsubscribe or request deletion
• Website usage data: typically retained for 12–24 months

You have the right to:

• Access – request a copy of your personal data
• Rectification – request correction of inaccurate data
• Erasure – request deletion of your data (“right to be forgotten”)
• Restriction – limit how we use your data
• Objection – object to processing for direct marketing
• Data portability – request your data in a usable format
• Withdraw consent – at any time, where processing is based on consent
• Complain to the ICO – if you’re unhappy with how we handle your data:
www.ico.org.uk | Tel: 0303 123 1113

To exercise your rights, email [email protected]

We use industry-standard security practices including:

• SSL encryption
• Access controls
• Secure servers
• Regular monitoring and audits

We may update this Privacy Policy from time to time. Any significant changes will be communicated via our website or email.

If you have questions or concerns about your privacy, please contact:

📧 Email: [email protected]
📞 Phone: 01253 754940
📍 Registered Office: The Talbot Office, 12 Bath Street, Lytham, FY8 5ES]